Atlanta, GA – Atlanta-based investment banking firm De NES Partners, LLC is pleased to announce the sale of its client, a data-driven, digital marketing agency specializing in specialty goods sold through the Amazon marketplace*. Our client (“the Company”) specializes in retail management, brand protection, and marketing/search engine optimization (SEO) services to drive sales of its products. The company was acquired by a technology-enabled, direct-to-consumer, e-commerce specialist backed by a Private Equity firm with over $4 billion under management. *Note – the transaction has not been publicly announced.
Our client was seeking a buyer that shared the same client-dedicated and data-driven culture, but also one with greater marketing and technology resources to be able to enhance the service offerings to and drive additional growth for its valued customers.
De NES ran a sale process that resulted in multiple offers from a variety of institutionally backed acquirers; however, after a thorough review of the finalists, it was clear from the outset that this buyer shared the same client-focused culture and data-driven approach to e-commerce revenue.
Doug Hubert & Don Schaeffer from De NES Partners noted, “the founder of our client, Adam F., is a pioneer in the industry and built an industry-leading entity. We’re confident Adam’s significant knowledge and experience within digital marketing, SEO and the Amazon ecosystem will prove to be enormously valuable to the acquirer. We could not be more pleased to celebrate Adam’s success.”
For his part, Adam F. noted, “I will be forever grateful for the professionalism, guidance and friendship from Doug & Don. Their ability to always stay a step ahead, anticipate and manage any obstacles that were thrown our way was crucial to the close. Their business experience, intelligence, communication skills and quite simply their kind and honest way of doing business was an asset that I am confident would have fallen short with any other firm.”
De NES Partners focuses on representing owners of single and multi-generational family and other privately held businesses across the United States with revenue between $15-250 million and EBITDA between $3-25 million in mergers & acquisitions (full sale and recapitalization) transactions. The firm’s two principals, with a combined 50+ years of M&A advisory experience, have successfully completed transactions across the full spectrum of manufacturing, distribution, and company-to-company business services, and have sold clients to some of the most sophisticated buyers in the world, including companies listed on the NYSE, NASDAQ, Toronto, Irish and London Stock Exchanges, as well as institutional private equity firms and family offices.
For more information about the transaction, please contact Doug Hubert, Managing Partner, De NES Partners, LLC, (770) 858-4491, [email protected].